“There are many who deceive. I meet people frequently who are master trainers of this or that who have never even taken courses or workshops. Some don’t even read books. They just add titles to their resume and make claims. Others are sociopaths with or without skills. We see it in the field of personal development, religion and politics. Some are misguided.

Others are liars or frauds. Either way people are deceived. Some deceive intentionally. Some inadvertently. Can you tell the difference? Ethics, morality and what some may call basic human decency sometimes gives way to power, greed and profiteering. Many who push lies know better. They are just flat out wrong, but the truth doesn’t fit their narrative or purposes.

Others deceive themselves and pass along myths and lies because they don’t know any better. The gullible will fall victim or become prey of whomever the current shiny object, flavor of the moment, celebrity may be whether fraud, fanatic, liar, deceiver, and of course the celebrity whose value is not because of accuracy, honesty, quality, ethics and morals.

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It’s the cult of celebrity. It is because of popularity, familiarity, marketing, public relations and branding and brand identity. Because of this we need to be vigilant to find the best example, the best quality, the truest example of someone who walks their talk and practices what they preach AND preaches what they practice. We need examples who are it, not playing at it.

It’s on each of us to seek excellence. In that pursuit you can find what you look for and it will be rare. It may be unknown. It may not be popular. That example can be found. That person who walks their talk is out there thought few and far between, like the road less traveled. All people have feet of clay. No one is perfect or above reproach.

Some attempt to live, work and give genuinely, honestly, compassionately and authentically while others don’t. Others attempt to persuade you they do, but they do not. It is important to be able to recognize the difference. It is true, however, good can come even from making a wrong choice. One could add, there is no such thing as a wrong choice. It’s just a choice.

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If you don’t like the choice you make. Choose again. Learn from the experience and make another choice. Get this? I’ve been addressing this issue repeatedly in the personal and professional development arena since the mid 80’s. Especially in the 90’s when the internet gave birth to so many hanging out shingles without. Fraud flourished with the internet.

People could advertise cheaply or at no cost claiming to be ‘something’ without doing or getting the prerequisite study, experience and in some cases legitimated degrees and credentials. It’s also true some have lots of experience but use it for questionable purposes.  Some use their talents for good. Some have no talents. Not everything is as it purports to be.

This world requires us to be savvy and aware of the choices we make and the leaders we follow. Recent times demonstrate it’s important who you believe and who you side with or follow. People look at the celebrity, the shiny objects, the brand instead of everything else that is more important. The brand can be good or the brand to be deceptive.

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If you’re deciding just based on brand awareness, identity or familiarity you may find yourself woefully disappointed. Some people, for example, vote for a popular or familiar or celebrity candidate instead of the most qualified or legitimate one. You get what you accept or tolerate. If you want good results you must do what is necessary to get the best results.

Go for the qualities you’d like to embody and embrace. Find the people who walk their talk not just people who are the most popular, the richest, the best looking, best dressed or the best persuader. Don’t mislead yourself by allowing yourself to be misled. If you aren’t already, become an intelligent, discerning, wise consumer. Do the legwork and fact check your choice.

Anyone can use anything for good or for no good. A hammer can be used to build or destroy. People can use anything ethically or unethically. That’s why how skilled a person is or rich or influential or popular or what the person claims they own doesn’t impress me. What matters most to me IS how ethical, honest, moral, compassionate and authentic the person is.

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Transparency matters. I’d rather meet a person less skilled (but still good) WHOSE HEART is in the right place than an evil, corrupted genius or marvelously brilliant technician. I am interested in the person who walks the talk and practices what they preach and only preaches what they practice. I value people who are good people who value other people.

There are plenty of talented assholes and talented f’d up people who can’t run their own lives who may be rich, powerful and famous. They don’t appeal to me in the least.  I’ve been around so many of them in my earlier life that I decided I didn’t want that any longer. Birds of a feather, you’re known by the company you keep, you are the average of the 5 people.

They aren’t in it to help you. They’re in it because they get something from you. You are incidental. They could be doing anything else but they got good at convincing people they were in it for them. Con people, which is short for confidence people thrive because they are good at winning you over and gaining your confidence or trust. Get it? That’s the con.

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Consider this. Is the person genuinely a feeder or an eater? I’m not interested in the eater. Chews you up and spits you out when you’ve served your purpose OR keeps you indefinitely dependent on them. No thanks! Not interested. I prefer kind, generous, loving, ethical people over talented or skilled or genius monsters. Don’t you? Perhaps I should ask instead, do you?

I prefer those who feed you from their love and abundance. Those who give to you because they can, they like it and they want to be of service. They want you to get ahead. They want you to become free, not become a follower or cult member. Get it? Pay attention to whom you follow and endorse. All things being equal, not all things are equal. Stay vigilant and aware.

Seek the good in all. Don’t be deceived by shiny objects and mesmerizing marketing. Find compassionate people who love and appreciate and help other people because they value and respect the other people. Find the ones who live from the heart and demonstrate they do what they say. They keep their word. They develop good relationships with others because they have a good relationship with themselves. Understand? I hope so. Celebrate everything!” Rex Sikes